I am Gabriel, a freelance Strategic Product Designer
Strategic Product Designer with 10 years across startups and scale-ups, working beyond traditional design boundaries, shaping product strategy, operations, delivering end-to-end UX/UI with AI fluency.
Experienced across B2B SaaS, energy, food tech and AgTech, with a track record of partnering with founders and senior product leaders to turn complex, ambiguous problems into shippable, scalable products.
Work Experience
Jan 2025–Present (Freelance)
Zest Solutions
Strategic Product Designer: Partnering with Zest's founding team to turn food waste consultancy work into a coherent digital product. Leading at the intersection of product-market fit, strategy, and UX/UI design to build a scalable platform for food manufacturers from 0–1.
Dec 2024–Present (Freelance)
Wattstor Ltd
Strategic Product Designer: Working across strategy, discovery and UX/UI design, partnering with Wattstor's Head of Product (now CPO) to turn commercial strategy into shippable product capability for Podium, Wattstor's energy management platform for commercial and industrial clients.
Oct–Dec 2024 (Freelance)
Soil Association Exchange
Strategic Product Designer: Designed and implemented an AI-powered automation pipeline to replace a slow, manual process of reading and translating complex agricultural funding information into structured, platform-ready data.
Apr 2021–Dec 2023
Provenance
Lead Product Designer: Working with the Head of Product to prioritise, develop, and implement strategic product solutions, establishing and leading the end-to-end discovery and design processes, and supporting product managers and software engineers to deliver product solutions following modern product principles.
Jun 2016–Mar 2021
Climate Edge
Co-founder & Designer: Co-founder of VC-backed AgTech startup, leading all design across hardware, SaaS and SMS products serving smallholder farming organisations across East Africa, Latin America and Southeast Asia.
2021–Present
Teaching & Mentoring
Former Visiting Tutor at Royal College of Art & Imperial College (2023). Mentor at EIT New European Bauhaus (2023–present), Undaunted (2023), and The Mentoring Club.
Education
2014–16
MSc, MA — Global Innovation Design
Royal College of Art & Imperial College, London, NYC, Tokyo. Masters programme with focus on design, engineering, technology and business, with emphasis on internationally oriented design and innovation, including two terms at partner institutions abroad.
2015 — 1 Semester
Keio University, Tokyo
Exchange semester. Focus on information media, business management techniques, storytelling methods and policy design.
2014 — 1 Semester
Pratt Institute, New York City
Exchange semester. Exposure to traditional product design with emphasis on model making, aesthetic principles and system design.
2009–13
BA — Industrial Design
University of Applied Sciences, Schwäbisch Gmünd, DE. Foundations in product design and graphic design with an applied 'form follows function' approach, including a semester abroad at Hongik University in Seoul, South Korea.
2012 — 1 Semester
Hongik University, Seoul
Exchange semester. Immersive experience in designing for cultural and societal differences, user behaviour and urban living.
Recognition
James Dyson Award, National Runner Up UK
For the NEXO IoT weather station
BBC Business Daily Podcast
"Has 3D printing met the hype?"
Exhibition Kosmos Kaffee
Of the NEXO IoT weather station in the world's largest museum of science & technology in Munich
The Manufacturer Top 100
For the innovative use of 3D printing to develop the NEXO
German Federal Eco Design Award
For the innovative and sustainable redesign of an inkjet printer
Designboom Article
Aspekt modular system camera