Strategic product design in practice
Turning messy problems into shippable products
I get involved early to help senior leaders and product teams understand the problem space before we explore solutions. I use a discovery‑led, user‑centred process, talking to customers, prototyping, and testing to clarify where product can unlock real business value.
From there, I design the systems and workflows, collaborate closely with leadership and engineering, and prioritise work using first‑principles thinking so we ship the right things in the right order.
Testimonials
Gabriel is an exceptional product talent and someone I was lucky enough to work alongside for nearly three years. His deep end-to-end expertise across Product Strategy and Design gives him the rare ability to take an idea from strategy, user research, and concept development through to launch.
He particularly shines when breaking new ground and balancing innovative MVPs with long-term vision and business results. His creative and practical approach transformed how we delivered product at Provenance and makes him one of my favourite people to ideate with.
Head of Product, Provenance
Gabriel joined our team at the perfect moment as a product discovery expert. He executed thorough user research, ideation, and concept development, seamlessly taking features from initial ideas all the way through to UI design. Gabriel also collaborated effectively with our frontend engineers during implementation.
Additionally, he provided invaluable support in product management responsibilities. He structured product initiatives for our 'Podium' web app and assisted with requirements gathering and documentation. I highly recommend Gabriel for any digital product needs, especially in smaller teams.
Head of Product, Wattstor